Online writing has its own rules. People scan more than they read. They have shorter attention spans. Your writing needs to adapt.
Use subheadings. Use bullet points. Keep paragraphs short. Get to the point quickly. Front-load important information.
SEO Matters
If you want people to find your writing online, understand basic SEO. Use relevant keywords naturally. Write compelling titles and descriptions. Make your content easy to share.
But never sacrifice quality for SEO. That's a loser's game. Write for humans first, search engines second.